When did they stop putting the worm in tequila? This question often arises among tequila enthusiasts and curious newcomers alike. The tradition of adding a worm, or “gusano,” to a glass of tequila has a fascinating history, but it has indeed come to an end in recent times. Let’s delve into the origins and reasons behind this change.
The practice of including a worm in a tequila drink can be traced back to the early 20th century. The worm, which is actually a larvae of the moth known as the “tequila worm,” was a symbol of purity and a testament to the drink’s natural fermentation process. According to legend, the worm would only survive in the tequila if it was pure and had not been tampered with by artificial additives. As such, the worm became a mark of authenticity and quality for tequila producers.
However, the tradition began to decline in the 1970s and 1980s. One of the main reasons for this shift was the perception that the worm was an unnecessary and unsanitary addition to the drink. Critics argued that the worm could potentially carry harmful bacteria and that its presence might deter potential consumers. Additionally, the worm became a symbol of Mexico’s poverty and backwardness, as it was often associated with low-quality tequila.
Another factor that contributed to the decline of the worm in tequila was the rise of premium tequila brands. As these brands sought to elevate the perception of their products, they distanced themselves from the worm tradition. Instead, they focused on showcasing the high-quality ingredients and meticulous production processes that went into making their tequilas.
Today, it is quite rare to find a tequila with a worm. Most producers have abandoned the tradition, opting instead for more sophisticated marketing strategies and a focus on the quality of their product. However, some purists still argue that the worm is an essential part of the tequila experience and that it should be included in the drink.
In conclusion, the answer to the question “When did they stop putting the worm in tequila?” is that the practice has gradually diminished over the past few decades. While the worm once symbolized purity and authenticity, its association with low-quality tequila and perceived unsanitary conditions has led to its decline. Today, the focus is on the quality and craftsmanship of the tequila itself, rather than on the worm as a marketing tool.
